STEVE BOYER JOINS HOPS AS CHIEF REVENUE OFFICER

Miami, Fla., March 10, 2008 - HOPS, a leading provider of data analytic tools and products, today announced that Steve Boyer has joined the organization as Chief Revenue Officer.

Boyer is a sales, marketing and business relationship professional who has spent his career with firms that specialize in automation solutions for retail, banking and government. At HOPS, Boyer will be responsible for sales, marketing, strategic initiatives and partner development.

"Steve has extensive experience in the financial world with strategic marketing and sales," said Simeon Kohl, CEO of HOPS. "His knowledge and skills will bring an invaluable level of expertise to the company and our staff."

Prior to joining HOPS, Boyer was Senior Vice President of business development at WildCard Systems, which became eFunds Corporation (EFD). While with eFunds, he closed the largest deal in company history by securing a 10-year partnership with American Express for the outsourcing of their branded prepaid platform. In his position, Boyer interacted with top-tier financial institutions and brands, including Wachovia, Chase, ADP Corporation, AXP, AmSouth, MBNA, Visa, Discover and Bank of America.

Before eFunds, Boyer was the co-founder of ValueLink, the pioneer of merchant-based stored value cards. ValueLink was founded around the idea of moving a paper-based gift certificate to a plastic, magnetic-stripped card. The first commercial application of the idea was deployed as a test at Blockbuster. The gift card industry now amounts in the tens of billions of dollars in cards sold annually.

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About HOPS
HOPS (www.hops.com) is a leading provider of data analytic tools and products, utilizing its unique data analysis engine to quickly get clients to places they have never been before. HOPS, which stands for Heuristic Optimized Processing System, is the fastest and most flexible on-demand analysis solution available for large sets of data. In a recent test, HOPS did an all-column scan of over 70,000,000 rows in only 13 seconds. Deployed through a SaaS model, HOPS’ products can analyze data for an entire enterprise, offering the scalability to work with hundreds of terabytes of data, cost effectively. Currently, HOPS services over 100,000 unique subscribers, houses 600 terabytes of customer data and produces over 350,000 monthly reports for the healthcare, financial processing and retail markets. HOPS is headquartered in Miami Lakes, Florida.