HOPS SELECTED AS FINALIST IN THE COMPUTATIONALLY INTENSIVE APPLICATIONS CATEGORY OF THE 2009 ITANIUM SOLUTIONS ALLIANCE INNOVATION AWARDS

Miami Lakes, Fla. – August 10th, 2009 - The Itanium® Solutions Alliance has announced that HOPS International has been selected as a finalist in the Computationally Intensive Applications category for its 2009 Innovation Awards program.

The Itanium Solutions Alliance Innovation Awards program was designed to recognize and reward end users and developers for outstanding use of Intel® Itanium-based servers in their applications. A panel of distinguished judges evaluated submissions on a number of criteria such as difficulty of challenge, results produced, and originality of the solution.

"For our second annual Innovation Awards, we received a large number of very compelling entries from across the globe, showcasing a wide variety of innovative applications backed by Itanium-based technology," said Joan Jacobs, president and executive director of the Itanium Solutions Alliance. "We are pleased to recognize this year’s finalists for their groundbreaking work with Itanium-based systems from across the spectrum of industry and research."

The Computationally Intensive Applications category recognizes organizations that have applied their Itanium systems to tackle huge, critical workloads that demand consistently high performance and scalable, shared resources.

"We are thrilled to have been nominated a finalist for the 2009 Itanium Innovation Awards," said John Moses, Chief Technical Officer at HOPS. "The Itanium-based servers in our solution allow for fast CPUs, a fast I/O, and the cost advantages of significant upgrade paths with our long-standing partner, HP."

Although the technology is applicable to any industry, HOPS currently serves the health care, financial processing and retail markets. HOPS brings clarity to the detection of patterns in health care claims data and is particularly effective in the challenging area of fraud detection. This helps minimize an insurer’s losses in an industry with estimated fraud of 60 to 200 billion dollars annually. For the financial processing and retail markets, HOPS provides a way to analyze promotions, spending, losses and consumption patterns, helping clients maximize their revenues.

###

About HOPS
HOPS (www.hops.com) is a leading provider of data analytic tools and products, utilizing its unique data analysis engine to quickly get clients to places they have never been before. HOPS, which stands for Heuristic Optimized Processing System, is the fastest and most flexible on-demand analysis solution available for large sets of data. In a recent test, HOPS did an all-column scan of over 70,000,000 rows in only 13 seconds. Deployed through a SaaS model, HOPS’ products can analyze data for an entire enterprise, offering the scalability to work with hundreds of terabytes of data, cost effectively. Currently, HOPS services over 100,000 unique subscribers, houses 600 terabytes of customer data and produces over 350,000 monthly reports for the health care, financial processing and retail markets. HOPS is headquartered in Miami Lakes, Florida.